Case Study | Campaign Strategy & Creative Direction
A custom-built in-store experience that gave shoppers a reason to stop, and gave the retail partner a reason to buy more.
The custom-built pop-up environment inside the retail space.
Our product was already sitting on one of the most competitive retail floors in the market, in a standard display case next to everyone else's. Standard merchandising gets browsed. We needed shoppers to walk toward this brand specifically, and we needed the retailer to put more of their floor and more of their buying behind it.
Instead of another display case, we built a destination inside the store. A fully custom environment with its own look and its own energy, built around a fortune-telling machine made specifically for the space. Something people would notice on the way in and walk toward.
The deal behind it was straightforward. We build the pop-up, the retailer increases what they buy from us to stock it. That structure is what turned a creative idea into a business outcome, and it's the part most activations skip.
A custom-built fortune-telling machine, designed specifically for the space.
Monthly Retailer Order Volume
The store's monthly order volume for our product went from $60K to $200K, and they sold through it. That second part matters more than the first. A retailer buying more is a bet. A retailer selling through is proof the demand was actually there.
Built to be noticed.
Not just browsed.
